SHIFT festival was organized in the castle of Turku -one of the coolest venues in Finland- for the 2nd time. The speciality of this business conference is the venue, since most of the workshops, presentations and face-to-face meetings are arranged outside in the park around the castle. This unique setting makes the atmosphere very relaxing and easy-going.
My company Moprim is a participant in the TryOut! experimentation platform program. Us and one more team from TryOut, aiQu, had the opportunity to attend SHIFT this year. We had a very busy schedule during the two-day event, including more than 10+ face-to-face meetings, pitching competition, exhibition meetings and a roundtable discussion. All that went very well thanks to good arrangements and nice atmosphere. Pitching in an outdoor stage is actually really fun and the same goes for the 10-minute matchmaking meetings outside in the castle’s park!
However, the organisers had had a bit too much confidence in the Finnish summer in June. This year unfortunately, the weather resembled more to early winter. Just when you think everything is fun and going well, another windy wave is taking over you and all you crave for is a spot somewhere warm. At least I had my fair share of coffee in these two days. However, after couple of days back home, I already started to wait for the next year’s SHIFT.
By Petri Martikainen, CEO of Moprim