Digital farmer’s market platform
Many people in the Helsinki area would rather consume locally produced food because they appreciate its freshness, cleanness and they want to support small producers. Still, locally produced food from smaller farms is not easily available and especially smaller producers have difficulties to make their way to the big grocery store chains.
Mukula is like a digital farmer’s market, a modern platform where local food comes near to the urban population, removing all the unnecessary middlemen so the chain is made as short and flexible as possible. In the platform the customer can see and order the products directly from the producer and handle the payment as well. Distribution of the products will happen through events but will scale up to e.g. smart shipping containers and home deliveries. Mukula’s service also helps producers to get more visibility offering them a fresh brand and bigger share of the sales income. This way Mukula supports the future prospects of small producers, answers the demand of young, modern and busy city people and promotes sustainable lifestyle.