At the end of April, TryOut teams gathered into two-day Experiment Design Camp held in Urban Sauna Kallio to further develop their business models and experimentation ideas co-creatively together with mentors and experts. First day was based on intense ideation aided by relevant mentors for each team. These included a wide range of people from the city of Helsinki, construction companies and universities, among others. Second day’s focus was on gathering the inspiration and the feedback gotten from the mentors into a concrete experimentation plan.
There were three learnings that came forth from the camp this time:
- During this camp Demos Helsinki crew tried a new structure for facilitating these kind of innovation workshops. Previously there has been booked sessions for mentors, whereas this time the structure for mentoring was based on organic, free flow of mentors going from one team to another. The days were also divided into six modules and after each session there was a pause for teams to pitch their ideas. This turned out to be good way to continuously co-create and get feedback on the ideas from facilitators,mentors and fellow teams.
- Teams were struggling with similar kinds of questions that concerned how to execute their ideas in concrete level. How to find relevant partners that could help to provide the actual test bed? What would be the most efficient way to execute the ideas? Which would be the relevant techniques to test the ideas? Most of all, how communicate the value of the idea and not to be too technical or in-depth when selling the idea for the clients?
- One interesting notion was that actually for some of the teams it could be beneficial to make alliances with other teams since their ideas complemented each other. To refine the business idea to a diamond demands simplification of the niche, but on the other hand providing a complete service package for a customer can be appealing as well.
During the summer the teams are making their experimentation plans even more concrete by setting up the schedules and making the agreements on test-beds, so everything is ready in the fall for the experiments to be done. After the camp, the plans seemed already quite detailed and ready to be executed. We are excited to see the realisation and results of the experimentations! Stay tuned for more!
Our amazing teams are pitching their ideas in Sustainable Solutions Pitch Night on thursday 11.5.2017 in the University of Helsinki. Come and hear about the innovations around circular economy, cleantech and smart cities!