The world population will be growing to nine billion until 2050. Most of the people are living and will be living in urban environment. It has been estimated that earth is running out of natural resources such as oil, natural gas and uranium in the next 100 years. To enable efficient, healthy and environmentally friendly transportation for the growing needs of people, the pedal powered bicycle is an economic and simple solution. There are no fuel or electrical bills, no expensive parking fees, no obligatory traffic insurances, no vehicle taxes or expensive driving licences. Bicycle is affordable to buy, repair and service. In addition, it is a good way to see and feel the city and the surroundings. Cycling is a healthy habit regardless of one’s age and as a way of life, it brings people together and is likely to improve the quality of living.
Serving the needs of cycling
Because all of the above mentioned reasons, Pelago was founded to uplift and serve the needs of cycling. We build robust, practical and aesthetic products for urban transportation, active cycling and recreational use.