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Roope Mokka is a co-founder of Demos Helsinki and Peloton Club. He has 15 years of experience working internationally with hundreds of startups, companies and organisations as a strategic-level advisor on future technologies, markets, and societies, and has authored and co-authored more than ten publications from Finland’s country brand (2010) to the world’s first report on mobile games (2001). The years working at Finland’s first independent think tank have given him practical understanding of how markets are created and how organisations are built.