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Satu Lähteenoja is the head of Demos Helsinki’s Resource Smart Economy theme. She has over 10 years of experience in fostering new innovation that supports sustainable lifestyles. She specialises in sustainable consumption and production as well as in the calculation and analysis of natural resource consumption related to sustainable lifestyle choices. Satu is one of the founders of Peloton Club acceleration programme and has co-lead it since 2013. Currently, she leads the Bees and Trees programme, bringing together and studying the most fruitful models for strategic partnerships between big companies and startups in order to create new sustainable innovation.